Our 3D ONLINE CAMPAIGN FOR TASSIMO FINESSE is a huge success for JDE.

After we got the job from BSH to visualize the capsule machines TASSIMO FINESSE and HAPPY, Jacobs Douwe Egberts (JDE) came with the agency Wunderman & Thompson and also commissioned us to create three high-quality animations for their global online campaign for their TASSIMO hot beverage system. 3 x 10 seconds, 3 x 6 seconds, and a number of special online formats were commissioned. A distinction was made as to which country prefers which machine color with which coffee. So the color “blue” was combined with an americano, “beige” with a latte, and “black” with espresso. The animation was simulated and animated with the 3D software Houdini! Here are the three 10-second spots:

JDE TASSIMO FINESSE / BLUE FOR AMERICANO / ONLINE-SPOT 10 SEC

JDE TASSIMO FINESSE / BLACK FOR ESPRESSO / ONLINE-SPOT 10 SEC

TASSIMO FINESSE / BEIGE FOR LATTE / ONLINE-SPOT 10 SEC

The different target groups need to be addressed on an individual basis, requiring a different approach in the execution of the animation.

Ask us! Data-driven campaigning is the perfect marketing sales tool, essential for success!

More information about TASSIMO FINESSE and our animation on the official website can be found here: https://www.tassimo.com/de/finesse-maschine