WELCOME TO FICTION FILMS – YOUR EXPERT PARTNER IN BOOSTING VISIBILITY! WE SPECIALIZE IN CREATING POWERFUL AND EFFECTIVE ADVERTISING FILM CAMPAIGNS.

 

GOAL OF THE DATA-DRIVEN VIDEO CAMPAIGN

Our campaign for the Mercedes-Benz eCitan aims to reach potential buyers of mini vans, small vans, and commercial vehicles. By targeting these specific groups, we not only aim to increase website traffic and encourage use of the online configurator but also to drive store visits and facilitate test drives. Our previous campaign demonstrated our ability to guide users to dealerships effectively. This time, we are also focusing on actively influencing sales.

To generate qualified leads—individuals genuinely interested in making a purchase—we refine our target audience using custom-developed segment combinations. While this approach may reduce the overall reach, it ensures we engage with users who are specifically interested in the eCitan or similar vehicles and are close to making a purchase decision. As a result, these qualified leads are more likely to convert into sales rather than merely contributing to clicks or store visits.

This exceptional performance campaign on Google Ads and Microsoft Ads has been highly successful.

8 ASSETS FOR THE DIFFERENT TARGET GROUPS BUSINESS PEOPLE, HANDYMAN AND THOSE INTERESTED IN ACCIDENT REPAIR

 

1. AWARENESS / 3 ASSETS eCITAN CAMPAIGN

Business people / Electrify your success / 20sec

Handyman / Your tool for success / 20sec

Accident repair / Repair, Upgrade? / 20sec

2. CONSIDERATION / 3 ASSETS eCITAN CAMPAIGN

Businessmen USP Features: Innovative, efficient, powerful / 13sec

Craftsman USP Features: 1450kg tensile load, maximum success / 13sec

Accident Repair USP Features: Cargo space, possibilities, maximum efficiency / 23sec

3. RETARGETING / 2 ASSETS eCITAN CAMPAIGN

For all target groups / Configuration / 16sec

For all target groups / Take a test drive / 16sec

CONCLUSION
The interaction between strategy and creation exceeded all expectations and proves that our data driven advertising film campaign plays an important role in the marketing mix as a performance driver and as a sales tool.
USE OUR EXPERTISE FOR YOUR CAMPAIGN SUCCESS
In performance-oriented campaigns, understanding viewing and clicking behaviors is crucial. Strategy is key! Rather than creating a variety of individual image films, advertising films, or explainer videos, we focus on capturing relevant signals from our target group clusters—such as insights, hobbies, habits, and product affinities. By understanding where our target audience spends their time, what they think about, and how they act, we ensure targeted conversions.
ARE YOU INTERESTED IN A DATA-DRIVEN CAMPAIGN?
We’d love to present our approach and discuss the options and cost structure tailored to your potential project.
Please fill out the contact form below to schedule an initial conversation with us.