DATA-DRIVEN VIDEO CAMPAIGN FOR THE MERCEDES-BENZ E-SPRINTER

This campaign establishes the new Mercedes-Benz eSprinter as the top choice for electric commercial vehicles, driving traffic to dealerships and the online configurator while enabling direct engagement with potential customers. It is specifically designed for sustainability-focused business owners and key decision-makers.

Our highly effective performance campaign on Google Ads and Microsoft Ads has delivered outstanding results.
Curious about the key factors that make data-driven campaigns like this so successful?
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5 ASSETS FOR TARGET AUDIENCES FOUNDERS, COMPANY SUCCESSORS, OUTDOOR & DIY ENTHUSIASTS, SMALL BUSINESS OWNERS, SOLO ENTREPRENEURS, AND DECISION-MAKERS CONSIDERING E-FLEET CONVERSION

 

1. AWARENESS & CONSIDERATION-PHASE / 3 ASSETS eSPRINTER CAMPAIGN

Electric Intelligence / 30sec

For new ways to deliver big! / 30sec

More range and loading capacity! / 30sec

2. OPTIMIZATION-PHASE / 1 ASSET eSPRINTER CAMPAIGN

Here’s what made this phase particularly exciting: After the first two weeks of the test phase and data analysis, we developed a comparison spot focusing on “cargo volume and range.” This spot was designed to align with contemporary visual preferences, making it more dynamic and engaging. Additionally, we highlighted a key time-saving feature. The result? A 20% higher success rate compared to the original comparison ad, which continued running simultaneously! Want to learn more about the optimization phase of a data-driven video campaign? Let’s connect—we’d love to share insights in a personal conversation.

ALTERNATIVE: More range and loading capacity! / 30sec 

3. RETARGETING-PHASE / 2 ASSETS eSPRINTER KAMPAGNE

Configure now! / 16sec

Take a test drive! / 16sec

CONCLUSION
The seamless combination of strategy and creative execution surpassed all expectations—resulting in increased website visits to the configurator, higher test drive bookings, and more traffic to Mercedes dealerships. Data-driven advertising campaigns have proven to be essential as both performance drivers and sales tools, delivering efficient marketing results with minimal wastage.
LEVERAGE OUR EXPERTISE FOR YOUR CAMPAIGN SUCCESS
In performance-oriented campaigns, user viewing and clicking behaviors follow distinct patterns. Want to know how? That’s why we developed our data-driven video approach—starting even before the first creative idea takes shape. Strategy is King! No longer just a single image film, ad film, or explainer video. Instead, we craft variants tailored to relevant signals like insights, hobbies, habits, and product affinities from your target audience clusters. We identify the spectrums where your audience lives, thinks, and acts to ensure precise conversions.
INTERESTED IN A DATA-DRIVEN ONLINE VIDEO CAMPAIGN?
We’d love to present our approach to you! Let us demonstrate the possibilities and cost structure for your potential project.