At Fiction Films, we always strive to repurpose existing footage and animations in a meaningful and value-adding way. For Wacker Chemical, we developed a data-driven B2B video campaign for the e-mobility sector using pre-existing footage and 3D assets.
THE GOAL
Generate qualified leads and establish efficient connections for potential business partnerships.
THE CHALLENGE
The campaign needed to appeal to both engineers & technicians as well as executives & procurement managers—a diverse target audience with different informational needs. At the same time, we had to create a cost-efficient yet highly effective solution using existing footage and 3D animations.
OUR SOLUTION
1. TWO TARGET GROUP-SPECIFIC AD VARIATIONS
– Technical Decision-Makers: Focus on material properties, applications, and innovation.
– Commercial Decision-Makers: Emphasis on value propositions, cost efficiency, and sustainability.
2. DATA-DRIVEN TARGETING
– Precise distribution via LinkedIn & Microsoft Network.
– Retargeting for maximum conversion.
3. COST-EFFICIENT PRODUCTION
– Reuse of existing assets (footage, 3D animations).
– Quick adaptation thanks to a modular structure.
THE RESULTS
– High engagement rates due to relevant messaging.
– Qualified leads for sales.
– Scalable campaign concept for additional markets.
Interested in data-driven video campaigns? We’d be happy to show you how to strategically leverage your assets with our support.
CONCLUSION
Through precise audience targeting and smart asset recycling, we created an efficient lead-generation campaign for Wacker Chemical—without the need for costly new productions.
B2B VIDEO CAMPAIGN FOR PROCUREMENT MANAGERS & EXECUTIVES
B2B VIDEO CAMPAIGN FOR ENGINEERS & TECHNICIANS
RETARGETING FOR BOTH TARGET GROUPS
LANDING PAGE WITH WHITE PAPER DOWNLOAD FOR LEAD GENERATION > PROCUREMENT & EXECUTIVES
LANDING PAGE WITH WHITE PAPER DOWNLOAD FOR LEAD GENERATION > ENGINEERS & TECHNICIANS
And here’s WACKER Chemie AG’s flagship corporate film—the foundation of our B2B lead campaign. From this, we extracted high-quality footage and 3D assets to develop a cost-effective yet high-performance campaign.
By reusing existing assets, we ensured a consistent visual identity with strong brand recognition.
