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TV PREMIERE OF FUJITSU COMMERCIAL IN ARD-BÖRSE BEFORE EIGHT!

The TV campaign runs until December 23. completely on this format. We developed, produced, and post-produced this commercial for Fujitsu – and we also take care of the data-driven online campaign, the strategy of which was completely developed and implemented by Fiction Films. A film that addresses the great work-life shift in our society triggered by Corona. Fujitsu is THE contact for everything related to IT. “Nelly”, a cute golden retriever, is the star of the campaign.

ONLINE CAMPAIGN

We use relevant data online for an individualized approach. As a result, we have developed 12 variants from the core commercial, which are now precisely tailored to the recipients. Different ad formats are used for this campaign in order to generate the best possible performance. The target groups (1st CEO, 2nd business people, 3rd IT decision-maker, and 4th normal user) were addressed via 3 interest segments (FATHER, SPORTSMAN, and TIERFREUND). Of the resulting 12 variants, we only show ONE here:

ANIMAL LOVERS

FATHER

ATHLETE

Director is Thomy Heinelt / Executive Producer is Johannes Nörr / Campaign strategist is Steven Batesaki