STRATEGIC APPROACH & EXECUTION

We kicked off the Easyprint campaign with a deep dive into the client’s first-party data, segmenting users into three distinct, purchase-oriented clusters. By crafting bespoke video assets for each cluster, we turned every impression into a precision sales driver.

Over two high-intensity shooting days in Barcelona, we captured both classic image-film footage and tailored, data-optimized ad variations. The resulting creative suite was then deployed in a phased funnel—awareness, consideration and conversion—so that every touchpoint built purposefully toward registration.

CAMPAIGN DELIVERABLES

7× Video Assets spanning B2B and B2C
  • 1× Commercial (0:48)
  • 3× Awareness Spots (0:25 each)
  • 1× Consideration/Conversion Spot (0:28)
  • 1× Retargeting Reminder Spot (0:06)

*  Retargeting (also called remarketing) delivers follow-up ads to users who have already visited a website or engaged with specific products, keeping Easyprint top of mind across the web.

1. AWARENESS PHASE:

B2B | ADVERTISING MATERIAL
25sec

B2B | PRINT
25sec

B2B | DIGITAL CONTENT
25sec

B2C | DIGITAL
25sec

B2C | PHOTO
25sec

B2C | CELEBRATIONS
25sec

2. CONSIDERATION PHASE:

B2B
28sec

B2C
28sec

3. CONVERSION PHASE:

B2B
6sec

B2C
6sec

CONCLUSION & IMPACT:

Thanks to its laser-focused segmentation, tailored creative and optimized media strategy, the campaign has now run continuously for nearly a year on YouTube and programmatic networks. Easyprint consistently outpaced its registration goals, delivering a substantial uplift in new customer sign-ups and driving measurable sales growth.

B2B | LONG VERSION
48sec

B2C | LONG VERSION
48sec