STRATEGIC APPROACH & EXECUTION
We kicked off the Easyprint campaign with a deep dive into the client’s first-party data, segmenting users into three distinct, purchase-oriented clusters. By crafting bespoke video assets for each cluster, we turned every impression into a precision sales driver.
Over two high-intensity shooting days in Barcelona, we captured both classic image-film footage and tailored, data-optimized ad variations. The resulting creative suite was then deployed in a phased funnel—awareness, consideration and conversion—so that every touchpoint built purposefully toward registration.
CAMPAIGN DELIVERABLES
7× Video Assets spanning B2B and B2C
- 1× Commercial (0:48)
- 3× Awareness Spots (0:25 each)
- 1× Consideration/Conversion Spot (0:28)
- 1× Retargeting Reminder Spot (0:06)
* Retargeting (also called remarketing) delivers follow-up ads to users who have already visited a website or engaged with specific products, keeping Easyprint top of mind across the web.