MERCEDES-BENZ VANS / SPRINTER / BRAZIL
We took advantage of the geographic synergies, piggybacked two productions for Mercedes-Benz Vans. One was for the Brazilian and the other for the Argentinian market.
The Mercedes-Benz Sprinter Tourer is the transportation of choice for school vans in Brazil. Rio de Janeiro was the perfect place to feature the van. School time! Imagine a set full of kids, never a dull moment. We filmed the van in action on its way to school, kids were being picked up and dropped off while showcasing the various features of the vehicle. The kids were super cute adding liveliness to the film. For the running shots, we diverted traffic, blocked off major streets and closed off 4 lane boulevards to capture the van in the most iconic places from Copacabana to Avenida Chile.