The new spot for VW After Sales showcases the high quality standard of an orginal VW battery. The story is about the events which are leading up to a concert, seen from 3 different perspectives, the band, the fans and the event company. We used a real band named „CLAIRE“ for that purpose. Their song and performance was just perfect, giving the spot the right vibe. The battery plays a pivotal part in the story, because everything depends on it and its ability to reliably start, supporting the VW claim: “Let’s get it started“.

The campaign was developed by the STUDIO B12 agency. Directed by director duo KRONCK, camera Luis de Maia. Production and post-production was carried out by Fiction Films.